Lesson 11: Authenticity

Tasks:

• Watch this lesson carefully and take notes.
• Define what makes you authentic and which qualities you show to your audience.
• Write down some ideas for original and creative content (aiming to avoid repeating what others have already done).
• Decide how you can promote your brand in a sustainable way.
• Choose 3-5 of your favorite personalities on Instagram, and try to identify what makes them stand out and what is authentic about them.

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